How To Choose The Best Auckland SEO Services
Many business owners prefer to hire local contractors to help them develop and implement their SEO strategy. 
Although there are many global SEO providers, sometimes it’s better to choose someone local, someone you can meet face to face, a service provider who knows what kind of people you intend to target with your marketing activities. As Auckland has its own particularities, if your business targets this city, you should probably seek to hire a local SEO expert to help you dominate the SERPs. Choosing the best Auckland SEO services is a matter of research and direct comparison of all available options. Most probably, you won’t have the time to get in touch with all local contractors, so you’ll need to do an online screening before reaching out to these people.
First of all, you can identify SEO services providers in Auckland by performing an online search. Those who are among the top results in Google are probably good, since they have managed to be on the first page of results for such competitive keywords. Nonetheless, a very new company won’t be able to rank, as this usually takes a very long time. This doesn’t make them less professional, so you shouldn’t disregard them right off the bat. Online reviews can help you rule out low quality services, as unsatisfied clients use to complain in discussion forums and in various business communities. You may also want to ask your friends who own or run businesses if they can recommend you a good SEO provider. If they aren’t your direct competitors, they might be happy to recommend you the experts who helped them obtain good positions in the local SERPs.
Once you manage to put together a shortlist, you have to check their credentials and their work portfolio. SEO achievements are fairly easy to check, as you can search for those keywords yourself, and see where the websites of their clients rank. When you do this, you also need to take a look at the estimated monthly search volume and at the competitiveness of those keywords. Reaching the first position in the SERPs for a keyword with very few searches is fairly easy, so that’s not a real accomplishment. This type of keyword isn’t any good, as it generates a very small number of leads, if any. Last but not least, you need to ask your potential SEO contractor about their methods and their work methodology. Watch this video for more information:
Good SEO experts use only white hat methods and track everything very carefully, in order to evaluate the benefits of each of their actions. Companies that use automation or black hat methods can actually be daunting, so you should stay away from them. It may be nice to rank for a bunch of lucrative keywords without too much effort, but black hat techniques are only effective on very short term. Once you land a Google penalty you may have to kiss your website good bye. This is not a viable option, so do yourself a favor and pick a white hat professional to help you climb your way to the top of search.